Anytime Ellison mentions "writer", substitute the creative occupation of your choosing. Now tell me exactly why creatives are expected to work for nothing. Go ahead and think of a really good reason, I'll wait.
If you came up with:
"We're a non-profit."
"We don't have the budget."
"I know I can get someone to do it for less."
"If you do this one for free, we'll pay you next time."
"We already have a quote for a lot less."
"This really shouldn't take all that long. You could knock this out in no time."
....Insert your favorite lame reason here...
Please, don't let the door hit your sorry ass on the way out.
Hat tip to Brud @ Digital Labrador.
Thus spake the rabbit.